Line 04

Built for long SKU lists.

Feed-driven creative across a full catalog, with price, badge and offer layers and localised versions. For ranges where doing it by hand was never going to finish.

One base, the whole rangePrice changes without a re-exportBuilt for the longest string
100+assets / month
5 to 7day turnaround
1base system
Catalog
Trouser
Skirt
Creative running for
  • Traya
  • Good Monk
  • C. Krishniah Chetty
  • Style Union
  • STAGE
  • PlatinumRx
  • Bangalore Hospitals
  • Lifelong
  • Udemy
  • Salesforce
One base, the whole range

Switch a layer on. Watch the catalog fan out.

The work is in designing the base. After that a price change, a festive badge or a new language is a render, not a redraw.

Toggle a layer
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
₹1,499NEW20% OFFHI
6 variants showing · the same system runs a full SKU list
How it runs

One base. The whole catalog.

Seven steps, run every season.

01

Take the feed

Product data and imagery as they are. Gaps get flagged rather than quietly filled.

02

Audit the range

Which SKUs have usable imagery, which need shooting, which are being retired.

03

Design the base

One template carrying the brand, built to absorb price, badge, offer and language.

04

Prove it on ten

Ten SKUs render first, so the system is signed off before the full range runs.

05

Generate the range

Every SKU in the ratios each placement needs, named to match the feed.

06

Wire the overlays

Price and offer layers driven by feed data, so a change does not mean a re-export.

07

Schedule the recuts

Seasonal and promotional versions planned against your calendar.

The usual way

Three things that break a catalog programme at scale.

Usually around the fiftieth SKU.

Mistake 01 · Hand work

Designing per SKU instead of per system

The first twenty look great because a designer touched each one. The next two hundred arrive and the same approach would take a quarter, so quality drops or the deadline does.

What we do instead

The work goes into designing one base that absorbs every variant. After that the range is a render, not a redraw.

1 base · the entire SKU list
Mistake 02 · Overlays

Burning price into the artwork

Price, badge and offer get baked into the image. A sale means re-exporting the catalog, and a pricing error means re-exporting it twice.

What we do instead

Overlays are layers driven by your feed, so a price change or a festive badge updates without touching the base artwork.

Feed driven · no re-export
Mistake 03 · Localisation

Treating a second language as a second project

Layout is built for English, then a longer string arrives and the template breaks. The local market gets a compromised version or waits.

What we do instead

Layout is built to absorb longer strings from the start, so a market variant is a swap rather than a redesign.

Built for the longest string
Plan the batch

What does a month look like?

Set the volume. The turnaround follows.

Size a month before you talk to anyone.

Move the counters. Turnaround updates with the volume.
SKUs in the feedEvery product that needs creative120
Ratios per SKUFeed, story and banner3
Market variantsLocalised copy on the same base2
Seasonal recutsFestive and promotional swaps2
Assets in the batch127
First delivery5 to 7 days
Managed engagements start at $5,000 a month. Volume above this is a scheduling question, not a pricing one.
100+assets / month
5 to 7day turnaround
1base system
1production system
Questions

Frequently asked.

Everything brands ask before the first batch.

There is no ceiling. The work is in designing the base; after that the range is a render, not a redraw.

Yes. Product data drives the variants so creative stays in step with pricing and availability.

Localised versions come off the same base, with layout built to absorb longer strings rather than break on them.

We do, on your calendar. A sale or a drop is a scheduled recut rather than a fresh project.

That gets audited first. Anything unusable is flagged before the base is designed, not discovered at SKU ninety.

Yes. The base and the overlay logic are handed over if you want to bring it in-house.

Overlays are feed driven, so a price or badge change does not require re-exporting the catalog.

Start a project

Send the catalog. We will scope the system.

Tell us the SKU count, the channels and the calendar.

A real person replies, usually within one working day.